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Loro Piana celebrates the Resort 2024 collection

Loro Piana celebrates the summer season and the Resort 2024 collection with a series of activations and seasonal boutiques in iconic destinations with curated experiences for its discerning clientele.

Loro Piana Taormina

Loro Piana opens in Taormina, the refined Sicilian seaside destination. Linen, thistles, and mulberry flower decorations, finished by hand, adorn the vaulted ceiling and arched walls. Elegant wicker armchairs add a natural touch to the space. The first floor of the store hosts an exclusive VIC room with a design inspired by local Sicilian villas. The boutique showcases a curated selection of Loro Piana garments and accessories for women and men.

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Loro Piana Taormina

Loro Piana opens in Taormina, the refined Sicilian seaside destination. Linen, thistles, and mulberry flower decorations, finished by hand, adorn the vaulted ceiling and arched walls. Elegant wicker armchairs add a natural touch to the space. The first floor of the store hosts an exclusive VIC room with a design inspired by local Sicilian villas. The boutique showcases a curated selection of Loro Piana garments and accessories for women and men.

Loro Piana Athens

Loro Piana opens its first Sea Resort seasonal store in Athens, Greece, located in the Astir Marina. The distinctive carabottino façade recalls yacht finishes. Linen, thistles, and micromeria flower decorations, finished by hand, adorn the ceiling and walls, accentuated by raffia sections. The wicker Arca towers and wooden podiums, designed by Argentinian artist and designer Cristián Mohaded, embellish the space. The see-through units in the windows add depth, letting in more light. The rattan seating invites guests to lounge and spend time in the store, offering ultimate comfort and a relaxed feel. The boutique showcases a curated selection of Loro Piana garments and accessories for women and men.



Loro Piana Athens

Loro Piana opens its first Sea Resort seasonal store in Athens, Greece, located in the Astir Marina. The distinctive carabottino façade recalls yacht finishes. Linen, thistles, and micromeria flower decorations, finished by hand, adorn the ceiling and walls, accentuated by raffia sections. The wicker Arca towers and wooden podiums, designed by Argentinian artist and designer Cristián Mohaded, embellish the space. The see-through units in the windows add depth, letting in more light. The rattan seating invites guests to lounge and spend time in the store, offering ultimate comfort and a relaxed feel. The boutique showcases a curated selection of Loro Piana garments and accessories for women and men.



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Loro Piana Cannes

The new Sea Resort boutique in Cannes is now open, bringing a touch of freshness to the store while staying true to the Maison’s codes. The store offers an exquisite blend of traditional elegance and contemporary design, showcasing Loro Piana's iconic enduring style with a warm colour palette, signature oak wood and Carabottino details. Handmade Jasmine flower decorations embellish the walls, a true embodiment of Loro Piana’s dedication to exceptional savoir-faire. Every element shows attention to details, finishes and surfaces are richly textured, and the soft lighting further adds to the alluring and enveloping ambiance.

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Loro Piana Cannes

The new Sea Resort boutique in Cannes is now open, bringing a touch of freshness to the store while staying true to the Maison’s codes. The store offers an exquisite blend of traditional elegance and contemporary design, showcasing Loro Piana's iconic enduring style with a warm colour palette, signature oak wood and Carabottino details. Handmade Jasmine flower decorations embellish the walls, a true embodiment of Loro Piana’s dedication to exceptional savoir-faire. Every element shows attention to details, finishes and surfaces are richly textured, and the soft lighting further adds to the alluring and enveloping ambiance.

Loro Piana Ibiza

Loro Piana opens its first Sea Resort boutique in Ibiza, located inside the exclusive Marina Ibiza. The space is inspired by seaside pagodas, built on the beach of small fishing islands. Hibiscus prints taken from the Resort 2024 collection embellish the interiors and façade, wooden displays present the selection of bags and accessories, rattan chairs punctuate the space creating a luminous, comfortable, and sophisticated environment. The glass fishing buoys in the windows add an effortless and relaxed feel, for a true island spirit.

Loro Piana Ibiza

Loro Piana opens its first Sea Resort boutique in Ibiza, located inside the exclusive Marina Ibiza. The space is inspired by seaside pagodas, built on the beach of small fishing islands. Hibiscus prints taken from the Resort 2024 collection embellish the interiors and façade, wooden displays present the selection of bags and accessories, rattan chairs punctuate the space creating a luminous, comfortable, and sophisticated environment. The glass fishing buoys in the windows add an effortless and relaxed feel, for a true island spirit.

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